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child shopping

If you find yourself constantly checking your favorite retailer’s website for new arrivals, Wantr wants to be your middle man. The company raised $600,000 in seed money today to give you alerts as soon as new products appear at your favorite brands.

The funding was led by Seed Capital with participation from the founders of Trendsales and other angel investors.

Customers can save their favorite stores to Wantr and sign up for emails when a new product is available for purchase. The service really captures that “first world problems” vibe but could be good for artisans who have a favorite supply shop and want to see what new materials they can use.

Alongside the alerts system, Wantr also has a Pinterest-like feature that allows customers to share, or “want,” their favorite products that come in. Really, this sounds like a great deal for retailers. They get a really targeted market (people who have signed up to get product announcements from them) and also the opportunity for those products to go “viral” if the Pinterest-like feature ever gains enough users.

What would really be useful is if Wantr let you pick specific items to follow and then alerted you when those items went on sale. That’s one of the main reasons I go back to my favorite stores’ websites, and having this automated actually fills a consumer need.

The company was founded in 2012 and officially launched to the public in 2013. It is headquartered in Copenhagen, Denmark.

Child shopping image via Shutterstock

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