Zarget raises $6 million to let small businesses create their own marketing strategies

Zarget, a startup offering a “marketing automation software for the masses,” scored a $6 million investment led by Sequoia India, the company announced today. The funds will be used to scale Zarget’s products.

Zarget’s conversion-rate optimization tool helps small businesses and early-stage startups access data analytics in a comprehensive way. Using this information, they can easily manage the marketing performance of their websites, even if they don’t have coding experience.

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Founded last year, Zarget says it saw more than 1,000 customer sign-ups from 10 countries in its first four months of operation.

Earlier this year, the Walnut, California-based startup raised a $1.5 million seed investment from Accel and Matrix Partners. Both VC firms were back for Zarget’s latest funding round.