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Bitstamp has teamed up with the Immortals esports team in cryptocurrency deal. Bitstamp will be the official cryptocurrency exchange used by the Immortals esports teams.
New York-based Bitstamp will let Immortals and the organization’s talent to explore future crypto integrations and NFT activations with the support of one of the world’s most established and trusted digital asset companies.
“Our partnership with Immortals is an extension of our mission to empower our customers by creating a more authentic experience between crypto and gaming,” said Bobby Zagotta, CEO of Bitstamp USA, in a statement. “The esports community is diverse, passionate, and highly-attuned to the digital evolution. It is among the first to explore the integration of digital assets within their industry.”
Immortals and Bitstamp are collaborating across several initiatives:
Immortals is launching a team of content creators that will serve as Bitstamp brand ambassadors. Team Bitstamp members will offer fans interactive streams, custom content, and exclusive giveaways that fuse crypto and gaming.
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Jordan Sherman, CEO of Immortals, said in a message to GamesBeat that Immortals has been actively involved in and monitoring the cryptocurrency space for some time now and had been looking for the right partner and the right opportunity to enter the space with a big splash.
“But, it had to be with the right partner and the right activation strategy. We found comfort in Bitstamp’s inherent stability given that track record as the original cryptocurrency exchange platform and over a decade’s worth of experience in the field,” said Sherman. “For a new technology, it’s important to be with a trusted partner. Second, when we collaborated with Bitstamp on the specific activation strategy that would bring engagement with the gaming community — such as Trigger Promotions, Immortals Invasion and Team Bitstamp Influencers — they shared our passion for making this partnership tangible and meaningful to fans. They cared about the fan community just like we did and that made us a strong match.”
And he added, “It’s one thing to acknowledge the intersection of gaming + blockchain/crypto — but it’s next level to take that intersection and provide meaningful events and experiences around that connection. For example, when our League of Legends team wins First Blood — we will give away cryptocurrency to a select few opted-in users on Bitstamp’s platform. Or, by way of another example, we will create a multi-day gaming experience entitled Bitstamp’s Immortals Invasion to a U.S. city in 2022 that overlaps with the excitement that the League of Legends World Championships will bring to North America this fall.”
In celebration of the League of Legends World Championship coming to North America in 2022, Bitstamp will serve as the presenting partner of an Immortals Invasion event during the World Championships in the Great Lakes Region.
Immortals and the Immortals Progressive LCS team will launch in-person gaming activations, real-time social content, vlogs, custom content, and more to engage with and celebrate the League of Legends community.
Immortals LCS Trigger Program
Fans will have the chance to win $50 in crypto every time Immortals draws “First Blood,” or registers the first kill, in an official LCS match.
The Immortals and Bitstamp activations are specifically designed as both educational opportunities, through which fans can learn more about crypto, and also to enable fans to explore and interact with the Web 3 space through events, content with popular creators and community-driven rewards.
Bobby Zagotta, CEO of Bitstamp USA, said in a statement that serving digital natives, or young folks who grew up with smartphones, has always been a part of its plan.
“This includes gamers and streamers, who were among the first to explore the integration of digital assets within their industry and understand the value of cryptocurrency,” he said. “As crypto adoption rides into the mainstream, gamers should know that they have options when it comes to cryptocurrency exchanges. Bitstamp provides investors with a versatile and well-rounded experience by providing human customer service, a stable trading platform with constant and consistent uptimes, and best-in-class security and insurance for their financial protection.”
He added, “Bitstamp partnered with Immortals because, like them, we believe gamers deserve a community partner that works efficiently and reliably on their behalf. Like so many in the crypto space, a huge number of us at Bitstamp are gamers. With this partnership, Bitstamp is proud to get the best of the best from the esports world, and provide gamers with the finest and most reliable cryptocurrency exchange.”
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