We're thrilled to announce the return of GamesBeat Next, hosted in San Francisco this October, where we will explore the theme of "Playing the Edge." Apply to speak here and learn more about sponsorship opportunities here. At the event, we will also announce 25 top game startups as the 2024 Game Changers. Apply or nominate today!

Viewership for Overwatch League esports broadcasts is growing, and Activision Blizzard is engaged in negotiations to add more expansion teams this year.

Blizzard Entertainment CEO Mike Morhaime said today in an analyst conference call on Activision-Blizzard’s earnings report that the company is “very happy with the launch of the Overwatch League, which got under way with 12 teams in January. He said it is outperforming expectations, with millions of fans tuning into online broadcasts every week. The average fan spends more than one hour watching each day.

Sponsors that have come into the league include HP, Intel, T-Mobile, Sour Patch Kids, and others. Those sponsors are after hard-to-get millennials, who don’t watch as much traditional media.

“It’s a great success, good for owners, great for players,” Morhaime said.


GamesBeat Next 2023

Join the GamesBeat community in San Francisco this October 24-25. You’ll hear from the brightest minds within the gaming industry on latest developments and their take on the future of gaming.

Learn More

He said negotiations are under way for “expansion teams in new geographies.” He said demand for those slots is strong globally, and that the league expects to add new teams this year.

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.