We're thrilled to announce the return of GamesBeat Next, hosted in San Francisco this October, where we will explore the theme of "Playing the Edge." Apply to speak here and learn more about sponsorship opportunities here. At the event, we will also announce 25 top game startups as the 2024 Game Changers. Apply or nominate today!
REDWOOD CITY, Calif. — ZowPow Toys’ unique mix of plush toys and mobile devices proved to be a winner with the judges at Wedneday’s Who’s Got Game Innovation Showdown, one of the highlights of GamesBeat 2013.
Using wireless Bluetooth controllers in the shape of plush toys, ZowPow plans to partner with developers to create mobile games based on their products. Potential concepts include a simple side-scrolling flight game controlled by a plush airplane and an app that reproduces a plush figure for manipulation on a tablet screen.
Brian Krejcarek, a founder of ZowPow (Jennifer Lu is also a founder), believes his products can be a brand-new revenue stream for mobile developers: “People who may not have purchased virtual goods before may purchase toys related to the app they love.”
Krejcarek envisions a relationship in which the toys function as a discovery platform for a related mobile game and then turn into a recurring revenue stream as consumers buy more toys from their favorite apps — similar to the model that Activision uses for its line of Skylanders action figures and video games (one that Disney has copied with Infinity).
GamesBeat Next 2023
Join the GamesBeat community in San Francisco this October 24-25. You’ll hear from the brightest minds within the gaming industry on latest developments and their take on the future of gaming.
ZowPow’s pitch was one of seven finalists in this year’s Who’s Got Game Innovation Showdown. Other pitches included a transmedia romance game and an app designed to teach users how to play their favorite pop songs on the piano. A full roundup is here.
As for ZowPow, Krejcarek has high hopes that the company’s products will eventually be coming to a toy store near you.
“We want to create a whole line of ZowPow toys,” he said. “Eventually, we want there to be a shelf at Toys ‘R’ Us that parents will recognize.”
GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.