Interested in learning what's next for the gaming industry? Join gaming executives to discuss emerging parts of the industry this October at GamesBeat Summit Next. Register today.

Mobile market research firm App Annie is launching its Marketing Intelligence tool today to drive better results for user acquisition ads, which accounted for $87 billion in annual ad spending last year.

San Francisco-based App Annie said that Marketing Intelligence is for companies looking for data to improve user acquisition campaigns and to execute a cost-efficient, data-driven marketing strategy to scale their app business.

As consumers spend more time engaging with their devices, businesses — both mobile-first and mainstream — are investing more resources toward acquiring and engaging mobile users. But with a lack of transparency both in paid and organic channels, app publishers are facing challenges in effectively improving app discovery, user acquisition, and ad monetization to keep up with industry growth. In short, they don’t know if that spending is really doing a lot of good.

“Executing a well-designed user acquisition strategy is a key component of a successful app launch,” says Walter Driver, the CEO of leading mobile gaming publisher Scopely, in a statement. “Marketing Intelligence provides detailed insights that are crucial for us to determine how to drive our organic and paid campaigns in the future.”


GamesBeat Summit Next 2022

Join gaming leaders live this October 25-26 in San Francisco to examine the next big opportunities within the gaming industry.

Register Here

“As every business expands into mobile apps, App Annie is evolving its products to help clients succeed within the app economy,” says Bertrand Schmitt, CEO and cofounder at App Annie, in a statement. “With ever-changing mobile ad spend and monetization options and strategies, there was growing demand among leading app publishers for more transparent, readily-accessible data. Marketing Intelligence allows our clients to benchmark and execute well-informed, efficient user acquisition strategies to better scale their app businesses.”

Marketing Intelligence provides insight into app store optimization (making an app more discoverable in the app stores); creative gallery, which tracks an app’s ad creatives and network partners in one place; and competitive insights, or details of a competitor’s app advertising strategy.

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.