We're thrilled to announce the return of GamesBeat Next, hosted in San Francisco this October, where we will explore the theme of "Playing the Edge." Apply to speak here and learn more about sponsorship opportunities here. At the event, we will also announce 25 top game startups as the 2024 Game Changers. Apply or nominate today!

diablo iii
Diablo III looks like it’s a runaway hit. Activision Blizzard said today that more than 10 million players have entered the world of Sanctuary, the fantasy land in the dungeon-crawling game.

Activision Blizzard’s Blizzard Entertainment division had previously announced that it sold more than 6.3 million copies of Diablo III in its first week, when the game was released in mid-May. Now the number has topped 10 million through July.

Not every copy has sold at the $60 price of the standard game, since World of Warcraft subscribers were able to get discounts. Still, if everyone did pay that $60 price, the sales at retail would be above $600 million. That’s a spectacular debut for any game.

Mike Morhaime, president of Blizzard, said in a conference call with analysts today that the game’s real-money auction house, which allows players to trade items in the game for real money, is meeting expectations for revenues. He said the company will continue to expand the service for gamers, but won’t provide specifics on how much money the auction house is generating. The auction house brings internal some revenues that Blizzard previously lost as players traded their wares outside of the game in the past.


GamesBeat Next 2023

Join the GamesBeat community in San Francisco this October 24-25. You’ll hear from the brightest minds within the gaming industry on latest developments and their take on the future of gaming.

Learn More

Diablo III, which came out 12 years after Diablo II, crushed Max Payne 3, the Take-Two Interactive game that came out the same week in May. Yearly sales of Max Payne 3 are expected to be about $250 million, according to analyst Michael Pachter of Wedbush Securities.

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.