Atari’s brand awareness is weak among young gamers

Older gamers have fond childhood memories of playing Atari video games. But the landscape has changed dramatically in the past few decades, and now the brand appears to be weak among young gamers.

Nolan Bushnell, the legendary Atari founder who rejoined the Atari board recently, believes it is strong. But a survey conducted by E-Poll shows that Atari’s overall brand awareness isn’t very good. Atari will have to deal with a big brand revival campaign if it wants to move beyond classic arcade games.  Industry Gamers has more. Atari is still launching big games such as Star Trek Online. Bushnell, who is known as the father of video games, rejoined the company as part of its quest to regain its lost mojo.