Connect with top gaming leaders in Los Angeles at GamesBeat Summit 2023 this May 22-23. Register here.

Older gamers have fond childhood memories of playing Atari video games. But the landscape has changed dramatically in the past few decades, and now the brand appears to be weak among young gamers.

Nolan Bushnell, the legendary Atari founder who rejoined the Atari board recently, believes it is strong. But a survey conducted by E-Poll shows that Atari’s overall brand awareness isn’t very good. Atari will have to deal with a big brand revival campaign if it wants to move beyond classic arcade games.  Industry Gamers has more. Atari is still launching big games such as Star Trek Online. Bushnell, who is known as the father of video games, rejoined the company as part of its quest to regain its lost mojo.

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.