This sponsored post is produced in association with Akamai Technologies. 

Join Akamai Technologies for this live webinar on Tuesday, September 29 at 11 a.m. Pacific, 2 p.m. Eastern. Register here for free.

Making a high-quality app is only half the battle in succeeding in the mobile gaming market. For your company to be profitable, you need to hook your audience in for the long haul by satisfying their needs, or else they’ll uninstall your game five minutes after playing.

Did you know that despite the popularity of mobile games such as Angry Birds and Candy Crush, that 62 percent of developers earn less than $500 a month on their apps? It’s true, according to a 2014 study by Developer Economics. If that statistic wasn’t shocking enough, Swrve’s 2014 report suggests 66 percent of new mobile players abandon games with microtransactions, only spending a meager 45 cents over the course of the three-month study. These studies show the importance of catering to customers: without a dedicated audience, companies will see dwindling profits from their flavor-of-the-week apps.

But pinpointing the perfect strategy to boost player retention isn’t as easy as one thinks. The moves you make have the potential to satisfy or alienate your current user base. Should you implement an in-game punishment for those who don’t return on an hourly basis? Will the risk of seeing their hard-earned crops die encourage users to stay attentive, or will it make them drop the game over such hassling fears? And what about non-controversial methods, such as rewarding achievements and upgrades for menial tasks? How do you make artificial items so alluring to a player that he’ll spend his monthly paycheck to get them?

Gaming guru and Akamai Technologies senior marketing manager Nelson Rodriguez will go over the ways companies can retain and expand their mobile gaming audience in this webinar, based on developer and player feedback. You will not only learn how to encourage players to stick with your game with incentives such as daily rewards and seasonal content, but how to motivate your community with social media tools, as well how to avoid turning players off through deadly cyber attacks.

Armed with this knowledge, you’ll guarantee players won’t hit the uninstall button on your app for a long time to come.

Join Akamai Technologies for this live webinar on Tuesday, September 29 at 11 a.m. Pacific, 2 p.m. Eastern. Register here for free.

What you’ll learn: 

  • The roadblocks to acquiring new users profitably across devices
  • The never-ending challenge and high stakes of retaining players
  • The daily risk of data theft from cyber attacks that can drive high player churn

Don’t miss out. Register here for free.

Sponsored posts are content that has been produced by a company that is either paying for the post or has a business relationship with VentureBeat, and they’re always clearly marked. The content of news stories produced by our editorial team is never influenced by advertisers or sponsors in any way. For more information, contact