We're thrilled to announce the return of GamesBeat Next, hosted in San Francisco this October, where we will explore the theme of "Playing the Edge." Apply to speak here and learn more about sponsorship opportunities here. At the event, we will also announce 25 top game startups as the 2024 Game Changers. Apply or nominate today!
A delayed approval and classification process for Diablo 3 in Korea has caused anxiety about the release date of Blizzard‘s action RPG, one of the most anticipated games for 2012 and a sure-fire million seller.
Blizzard PR manager Shon Damron confirmed to VentureBeat that a news story published by the Korean Times is correct: “We are still working with Korea’s Game Rating Board to attain approval and classification for Diablo 3”.
Asked whether the situation might cause Blizzard to launch the game in other markets first, instead of a worldwide simultaneous release, Damron stated that “this will not impact our global launch plans.” Given this, a delay in the South Korean Market could impact the release in North America and Europe as well.
GamesBeat Next 2023
Join the GamesBeat community in San Francisco this October 24-25. You’ll hear from the brightest minds within the gaming industry on latest developments and their take on the future of gaming.
The Korean Times has reported that the South Korean Game Rating Board, a government agency responsible for approving and classifying videogames, has delayed its ruling on Diablo 3. The reasons are concerns about an in-game auction house that allows players to buy and sell virtual game items. In the eyes of the authorities, this feature resembles “gambling”, because a random formula influences players’ chances to win particularly rare (and valuable) game items.
Blizzard submitted a new version of the game on Dec 22, 2011 that omitted the “cashing out feature” to trade virtual riches for real-world currency. But the auction house feature still seems to cause some unease: “As it is described in the (re)submission, committee members are still reluctant.”, the Korean Times quoted a Rating Board spokesman.
Rating Board reviews take place twice a week, so the procedure could be only a minor bump for the Diablo 3 launch schedule. Blizzard hasn’t committed to a more specific date than “early 2012” as yet anyways, after missing the 2011 year end release window.
Besides a new World of Warcraft expansion and a likely new entry in the Call of Duty franchise, Diablo 3 is the most important 2012 release for Activision Blizzard. Fans have been waiting for a sequel since Diablo 2 launched in June 2000, which sold in excess of four million units.
Players do not need to pay monthly fees to play Diablo games online. But the addition of real-currency auction houses for virtual items would add a potentially huge RMT (Real Money Transactions) revenue stream, as Diablo games are all about obtaining and showing off the coolest equipment.
The Diablo games allow anywhere from two to eight players to jump into discrete games in randomly generated dungeons. The goal is to prevent the forces of hell from taking over the world by defeating Diablo, the lord of terror, and his cohorts. Players chase after powerful items and weapons to use against other enemies and players or for trade.
GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.