BMW Group has started the global rollout of its Nvidia Omniverse platform as it designs the digital version of a factory that will open for real in 2025.

The carmaker will bring the power of industrial AI to its entire production network as part of its digital transformation, the companies said during a keynote at the Nvidia GTC 2023 spring event.

In doing so, BMW Group is at the forefront of a key new manufacturing trend — going digital-first by
using the virtual world to optimize layouts, robotics and logistics systems years before production really starts.

The automaker announced today with Nvidia at GTC that it’s expanding its use of the Nvidia Omniverse platform for building and operating industrial metaverse applications across its production network around the world, including the planned electric vehicle plant in Debrecen, Hungary, that will only start operations in 2025.


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“We’ve improved our relationship with BMW and the depth and breadth of their use of Omniverse across the factory they are actually going to be building in Debrecen,” said Richard Kerris, vice president of the Omniverse ecosystem at Nvidia, in an interview with VentureBeat. “It’s the first digital factory for their cars. So this means that people that work in the factory will actually be able to start working before it’s even done.”

>>Follow VentureBeat’s ongoing Nvidia GTC spring 2023 coverage<<

In his GTC keynote, Nvidia CEO Jensen Huang shared a demo in which he was joined by BMW Group’s Milan Nedeljković, member of the board of management, to officially open the automaker’s first entirely virtual factory, powered by Nvidia Omniverse.

“We are excited and incredibly proud of the progress BMW has made with Omniverse. The partnership will continue to push the frontiers of virtual integration and virtual tooling for the next generation of smart-connected factories around the world,” Huang said during the GTC keynote.

Omniverse — the culmination of over 25 years of Nvidia graphics, accelerated computing, simulation and AI technologies — enables manufacturing companies to plan and optimize multibillion-dollar factory projects entirely virtually. This means they can get to production faster and operate more efficiently, improving time to market, digitalization and sustainability.

The keynote demo highlights a virtual planning session for BMW’s Debrecen EV plant. With Omniverse, the BMW team can aggregate data into massive, high-performance models, connect their domain-specific software tools and enable multi-user live collaboration across locations. All of this is possible from any location, on any device.

Starting to work in the virtual factory two years before it opens enables the BMW Group to ensure smooth operation and optimal efficiency.

Virtual integration for real-world efficiencies

BMW Group is using Omniverse to build a digital factory that will mirror a real-world place.
BMW Group is using Nvidia’s Omniverse to build a digital twin factory that will mirror a real-world place.

BMW Group’s virtual Debrecen plant illustrates the power and agility of planning AI-driven industrial manufacturing plants with the Omniverse platform.

In the EV factory demo, Nedeljković invites Huang into an update in which the BMW team seeks to include a robot in a constrained floor space. The team solves the problem on the fly, with logistics and production planners able to visualize and decide the ideal placement.

“This is transformative — we can design, build and test completely in a virtual world,” said Nedeljković.

BMW said it’s a lens into the future of BMW Group’s journey into digital transformation. It’s also a blueprint for reducing risks and ensuring success before committing to massive construction projects and capital expenditures.

Nvidia said this kind of digital transformation pays off. Putting in change orders and flow reoptimizations on existing facilities is extremely costly and causes production downtime. So having the ability to pre-optimize virtually eliminates such costs.

BMW Group transforming production worldwide

Virtual Jensen Huang of Nvidia.
Virtual Jensen Huang of Nvidia.

BMW Group’s production network is poised to benefit from the digital transformation opportunities brought by Omniverse.

With factories and factory planners all over the world, BMW has a complex planning process. The automaker uses many software tools and processes to connect people across geographies and time zones, which comes with limitations.

With Omniverse, a development platform based on Universal Scene Description (USD), a 3D language that creates interoperability between software suites, BMW is able to bridge existing software and data repositories from leading industrial computer-aided design and engineering tools such as Siemens Process Simulate, Autodesk Revit, and Bentley Systems MicroStation.

With this unified view, BMW is powering its internal teams and external partners to collaborate and share knowledge and data from existing factories to help in the planning of new ones.

Additionally, the BMW team is developing a suite of custom applications with Omniverse, including a new application called Factory Explorer, based on Omniverse USD Composer, a customizable foundation application of the Omniverse platform.

BMW used core components of USD Composer and added custom-built extensions tailored to its factory-planning teams’ needs, including finding, constructing, navigating, and analyzing factory data.

Omniverse platform accelerates digital twin collaboration

Isaac Sim is now on Omniverse Cloud for easier robotics design.
Isaac Sim is now on Omniverse Cloud for easier robotics design and simulation.

The Omniverse platform enables BMW teams to collaborate across virtual factories from everywhere. A unified approach to data, allowing global changes in real time, lets BMW share updates across its teams.

With these new capabilities, BMW can now validate and test entirely in a virtual world, accelerating its time to production and improving efficiency across all of its plants.

Be sure to check out the panel I’m moderating at GTC 2023: Are We There Yet? A Status Check on the Industrial Metaverse, where we talk about the BMW digital twin.

Nvidia is also working with carmakers including Mercedes, Volvo, Toyota, General Motors, Lotus and Lucid. All have different elements of the Omniverse in their workflows now, Kerris said.

In the physical world, Kerris said the carmaker can’t get information to sales, marketing and other elements of the company until the factory is complete.

“Now for the first time, their employees will be able to enter into the digital world and work in a virtual environment before the factories even completed,” Kerris said. “They also have over 20,000 of their factory planners worldwide using Omniverse. This is where they’re headed with all of their factories. The plan is to migrate them all to be used with Omniverse.”

He added, “This is just further confirmation of how much this platform and the relationship that we have with them is really shaping up the factory of the future, which we’ll see you going across all of the other auto retailers and manufacturers as well.”

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