Interested in learning what's next for the gaming industry? Join gaming executives to discuss emerging parts of the industry this October at GamesBeat Summit Next. Register today.


Bad Piggies

At this point, we know how crucial Christmas and the gift-giving holidays are for mobile app developers. New owners of phones and tablets activate millions of new devices and hop online to download a slew of apps and games.

But what about Halloween? And Thanksgiving? What happens to the marketplace for apps on that day of football and stuffing and potatoes? (And now I’m hungry.)

App-tracking firm Chartboost revealed some of its data about the last four major holidays of the year.

Event

GamesBeat Summit Next 2022

Join gaming leaders live this October 25-26 in San Francisco to examine the next big opportunities within the gaming industry.

Register Here

The infographic runs below, but here’s some key data:

  • Halloween: Advertisers paid 8 percent more on this day than any other day in October.
  • Thanksgiving: Total advertising increased 17 percent compared to Halloween.
  • Christmas: Users downloaded games at a rate of a million per hour — making this rate four times faster than game downloads on a typical Tuesday.
  • New Year’s: Gamers played twice as many game sessions than on Halloween.

To the graphic:

Chartboost Holiday Wrap-Up Infographic

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Learn more about membership.