Interested in learning what's next for the gaming industry? Join gaming executives to discuss emerging parts of the industry this October at GamesBeat Summit Next. Register today.


London based independent studio CLUB has closed $3.1 million in its first major round of funding. CLUB is the studio behind CLUB Game, the first free-to-play, play-and-earn football game.

The seed round was secured by Zee Prime Capital and includes over 20 other backing groups and angel investors. ATKA, Merit Circle, Citizen X, Moonlanding, and Petrock Capital are among the funding groups.

CLUB’s pre-seed round attracted numerous angel investors specializing in GameFi, football and media. The investors include actual football club owners, top video game executives, and media production company leaders.

The studio itself boasts a leadership team of football executives, including the former boss of the English Football Association. Some of the former directors of Squawka are in leadership positions at CLUB, too. Similarly, some founders of Sorare Academy are lending their expertise to the studio and project.

Event

GamesBeat Summit Next 2022

Join gaming leaders live this October 25-26 in San Francisco to examine the next big opportunities within the gaming industry.

Register Here

“Millions of football fans dream of owning their own club. Very few get a chance to realize that ambition. With CLUB Game, we are creating the ability for everyone to live the experience – everything from signing real players, developing their club infrastructure through to climbing the leagues,” said former English Football Association boss Alex Horne, in a statement to GamesBeat. “We are democratizing ownership by making this F2P and introducing Web3 digital ownership to enhance the gameplay experience, allowing players to realize the value in what they’ve created and share in their team’s success. I am delighted that we have been able to attract Jonty and Pavel to join us on this exciting journey.”

What’s up with CLUB Game itself?

CLUB Game players step into the role of a Football Club Owner and build a dream club based on the real-world performances of the biggest footballers on the planet. Club Owners will need to buy and sell players in a real-time live transfer market.

By utilizing actual footballers and using real-world performances players will need to have real, in-depth knowledge and strategy chops. The ultimate goal of a Club Owner is to form a dream football club, managing players, cosmetics and infrastructure. Players will have to compete against friends and other Club Owners around the world to make it to the top.

Successful players will see their club grow, and they can choose to sell it or its assets off to the highest bidder.

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.