Connect with top gaming leaders in Los Angeles at GamesBeat Summit 2023 this May 22-23. Register here.
If Angry Birds has taught us anything, it’s that as long as video game characters are good and drink their milk, they’ll grow into a marketing machine that sells T-shirts and toys. And today, our little Crossy Road has blossomed into a product line of its own.
The Frogger-like mobile gem Crossy Road now has its own product store online, where you can get items emblazoned with game’s brand and characters. The store is just T-shirts for now, so you can don a top that features the logo of developer Hipster Whale or the Emo Goose avatar. With more young people playing games on phones and tablets, the merchandising route is a more viable option for games that find large audiences on those platforms — and Crossy Road is taking advantage of that.
And this is not the first game to turn to apparel to generate a new source of revenue. Crossy Road is following a path that Angry Birds has blazed over the last several years. The bird-flinging puzzle game was one of the early breakout hits on mobile, and developer Rovio turned the franchise’s celebrity into extra cash by selling T-shirts, toys, and all kinds of other products.
Angry Birds was able to generate a huge portion of its total revenue from merchandise because it is so popular with children. Likewise, Crossy Road has also found an audience that includes younger people.
GamesBeat Summit 2023
Join the GamesBeat community in Los Angeles this May 22-23. You’ll hear from the brightest minds within the gaming industry to share their updates on the latest developments.
So now Crossy Road has a new way to capitalize on its popularity and aesthetic appeal. Its visual style is one of the reasons so many people enjoy it and turned it into a top-grossing app in the first place. And people can now express their love for that by buying a T-shirt or two.
Hipster Whale has already made more than $10 million from Crossy Road, and it has surpassed more than 90 million downloads for the game worldwide. And as the studio moves on to its next project — Pac-Man 256, a clever update to the Pac-Man franchise that incorporates an infamous bug from the original game — it can keep squeezing dollar bills from Crossy Road in ways that go beyond the screen.
GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.