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If Angry Birds has taught us anything, it’s that as long as video game characters are good and drink their milk, they’ll grow into a marketing machine that sells T-shirts and toys. And today, our little Crossy Road has blossomed into a product line of its own.

The Frogger-like mobile gem Crossy Road now has its own product store online, where you can get items emblazoned with game’s brand and characters. The store is just T-shirts for now, so you can don a top that features the logo of developer Hipster Whale or the Emo Goose avatar. With more young people playing games on phones and tablets, the merchandising route is a more viable option for games that find large audiences on those platforms — and Crossy Road is taking advantage of that.

And this is not the first game to turn to apparel to generate a new source of revenue. Crossy Road is following a path that Angry Birds has blazed over the last several years. The bird-flinging puzzle game was one of the early breakout hits on mobile, and developer Rovio turned the franchise’s celebrity into extra cash by selling T-shirts, toys, and all kinds of other products.

Angry Birds was able to generate a huge portion of its total revenue from merchandise because it is so popular with children. Likewise, Crossy Road has also found an audience that includes younger people.


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So now Crossy Road has a new way to capitalize on its popularity and aesthetic appeal. Its visual style is one of the reasons so many people enjoy it and turned it into a top-grossing app in the first place. And people can now express their love for that by buying a T-shirt or two.

Hipster Whale has already made more than $10 million from Crossy Road, and it has surpassed more than 90 million downloads for the game worldwide. And as the studio moves on to its next project — Pac-Man 256, a clever update to the Pac-Man franchise that incorporates an infamous bug from the original game — it can keep squeezing dollar bills from Crossy Road in ways that go beyond the screen.

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