Connect with top gaming leaders in Los Angeles at GamesBeat Summit 2023 this May 22-23. Register here.
Oculus has big plans on how to keep the content rolling out on its virtual reality platform.
Disney is working with Oculus to make film and other material for the Rift and Gear VR head-mounted displays. At the Oculus Connect developer summit in San Jose, California today, the Facebook subsidiary revealed that the partnership will see many of that Disney’s beloved properties make their way into VR. Oculus is one of the first companies staking out the virtual reality market, which analysts believe could generate as much as $50 billion in revenues by 2021. And by teaming up with Oculus, Disney won’t miss out on this new facet in the world of media.
“We are incredibly pleased to announce a collaboration with Walt Disney Studios, one of the most recognizable names in storytelling,” Oculus content producer Yelena Rachitsky said during a presentation at the company’s Connect conference. “We’re going to be working with Disney to create a series of experiences based on their most beloved characters.”
Rachitsky went on to explain that this will set a “higher bar” for content in VR. The two companies did not go into any real detail about what they’re going to release, but you can imagine that will likely look a lot like the animated short VR film Henry from Oculus Story Studio.
GamesBeat Summit 2023
Join the GamesBeat community for our virtual day and on-demand content! You’ll hear from the brightest minds within the gaming industry to share their updates on the latest developments.
That film won a prime-time Emmy award, and it showed the potential for storytelling inside of a headset. Soon, characters like Snow White, Wolverine, and more may capitalize on that potential.
GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.