Connect with top gaming leaders in Los Angeles at GamesBeat Summit 2023 this May 22-23. Register here.


The chaos of last week’s Electronic Entertainment Expo in Los Angeles is behind us, but we still have a major duty to fulfill: the non-awards!

You see, while most publications will focus on mentioning the games with the best graphics or interesting gameplay, we like to give shout-outs for the sort of stuff that no one else is really bothering with. Some of our non-awards recognize cool moments, some focus on awkward gaffes, and some even complain about doughnuts.

Welcome to the GamesBeat E3 2015 Non-Award Awards! (Here’s last year’s choices).

We see a lot of promotional items at E3. Companies plaster their logos on T-shirts, pens, stress balls, and more. This year, Microsoft’s Xbox team got a little creative by making small green boxes filled with hundreds of business cards. But I think they overestimated how much people would want them.

Event

GamesBeat Summit 2023

Join the GamesBeat community in Los Angeles this May 22-23. You’ll hear from the brightest minds within the gaming industry to share their updates on the latest developments.


Register Here

Each box contains 300 cards that represent independent developers who are publishing their games through the ID@Xbox program. On the back are QR codes that lead directly to the developers’ websites. It’s a neat idea in theory: The box shows just a small sample of the huge library of indie games on Xbox One.

But the last thing journalists want to carry around while running back and forth across the L.A. Convention Center is a hefty box of cards. I realized my mistake a few minutes after I grabbed one and tried to stuff it next to the laptop and portable chargers in my backpack. I left the cards at my hotel for the rest of the show.

They’re also an incredible waste of paper. At Microsoft’s media showcase the night before E3, I saw a bunch of boxes scattered throughout the venue. I felt bad for whoever had to clean that up. And inside a meeting room for one of the ID@Xbox games, Microsoft still had a mountain of boxes on the floor. I highly doubt it was able to give all those away before the show closed.

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.