Connect with top gaming leaders in Los Angeles at GamesBeat Summit 2023 this May 22-23. Register here.
Agent 47 sure gets around.
The main character of Hitman, the assassination game for the PC and consoles that debuts today, appears in a new ad campaign today that the creators hope will go viral. Dubbed “Kill this ad,” it’s is a clever way to publicize this release from developer IO Interactive and publisher Square Enix in the $99.3 billion gaming industry. Square Enix partnered with creative agency Omelet to create the marketing campaign.
The ad features a corrupt rich guy — the usual target for assassination in Hitman games — who goes by the name Wolfshark. The video ad starts playing, and you see various scenes with Wolfshark in it. The phrase “Kill this ad” appears on the right hand side.
Depending on when you click on the ad, you’ll see Agent 47 appear in a still photo scene with Wolfshark assassinated in a gruesome way. So each time you view the ad, you’ll see a different death scene. It’s macabre, but so very Hitman.
GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.