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One of the startups working to make gameplay recording ubiquitous on mobile is adding new features to facilitate that process in its app.

Kamcord released its self-titled social network for gamers on iOS today. The Kamcord app enables players to share their recorded gameplay as well as comment on and like other people’s content. You can even use the software to follow your favorite video creators and games to see content just related to those people or apps. Fan-made gameplay videos are one of the best ways that mobile developers are boosting their discovery, and Kamcord provides the development kit to quickly implement that tech on iOS and Android. Now, with its app, Kamcord is also hoping to realize its original goal of bringing gamers together online.

“With this app, we have a much more social product,” Kamcord founder Aditya Rathnam told GamesBeat. “We’re giving players the ability to hang out with their friends and fellow gamers, and people are excited to use this to build a following.”

Rathnam says that Kamcord started because the company wanted to build a social network for gamers, but it wanted to provide something that would attract players.

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“Building the app was our goal from day one,” he said. “But we knew we couldn’t go and build that destination directly because we needed the content. So we had to go focus on the recording technology first, and now that we’re at a nice point with that, we feel we have enough content to go at other apps head on.”

Beyond the app, Kamcord continues to grow. Its users are already uploading video at 1 percent of the rate of YouTube users. Google’s video-sharing website is one of the biggest and most-trafficked places on the web, and reaching 1/100th of that is impressive for Kamcord. Gamers have uploaded more than 14 million videos, and the startup continues to see more developers adopting its technology.

While Kamcord is making strides, it still faces competition from the established leader in console and PC-game streaming, Twitch, which Google just purchased and made a subsidiary of YouTube.

 

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