is announcing the latest in its series of cash prize contests. With the Pick The Board Contest, the Las Vegas company will give participants a chance to win over $150,000 in total cash prizes by picking the winners in pro football games each and every week.

The contestants try to use their knowledge of football and luck to pick all the winners from any given week to win $25,000 in cash prizes. Contestants are allowed submit up to 10 entries per day. has been created by video game veteran Robert Alexander, who believes in the marriage of games and real-world rewards. His company is focusing on creating weekly sweepstakes, contests, and fantasy sports competitions under an “always free” model for consumers 18 and older.

According to The Fantasy Sports Trade Association, over 33.5 million Americans, or 10 percent of the U.S. population, spent an average of $467 per person on fantasy sports in 2012. About 26 million people in the U.S. played some kind of fantasy football game.


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“Casinos beware! Going forward, why would anyone walk into a casino and actually risk their hard-earned money when we’re offering the same experience — if not better — for free, and it’s available anywhere in the U.S., any time,” said Alexanders. “To all you sports fans out there, whether you know everything there is to know about football or nothing at all, come and get my money!”

Alexander founded Kizzang earlier this year. Kizzang launched in March, when it announced it will give away $7.7 million in a March Madness college basketball contest for the NCAA Men’s tournament. The company’s strategy is to offer big sweepstakes prizes and recruit participants via modern social means. The idea combines web-based games with fantasy sports, online play, and sweepstakes.

As a sweepstakes company, Kizzang is not allowed to advertise its games as “gambling” titles. Players play for the chance to win money in a lottery.

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