Let’s play: Mobile startup Kamcord adds voice-over recording for games

Gameplay-video sharing is great, but shooting those clips off to friends is always better if you can also taunt and boast over the action. Developer Kamcord, one of the companies pioneering in-game video recording on mobile, revealed that it is now introducing voice-over support in its software-development kit.

Kamcord is now in over 100 games. It’s an early milestone for the company that wants to offer an easy way for gamers to share in-game videos with their friends. Developer Djinnworks, which has 130 million game installs, implemented Kamcord’s SDK in its last four games.

“We’ve now recorded half a billion videos in the last six months,” Kamcord cofounder Aditya Rathnam told GamesBeat. “I think we’re going to get into bigger and bigger games. People will start noticing and the discovery process will become a lot easier.”

The video-recording software is expanding with the capability for gamers to record voice and video simultaneously. The developer is also adding a feature that enables players to quickly trim clips.

The voice-over feature is especially important for YouTube broadcasters who do Let’s Play shows where they narrate the experience of trying out a game. Meanwhile, the clip-trimming will enable players to just share the most important parts of a video with their friends.

On the developer side, Kamcord also added a feature that enables studios to pick a video of the week that they can publish to all of their players.

“This is a great driver of retention and getting people to come back to the game,” said Rathnam. “The games will have push notifications that show off the best players in the world. That may tempt players to come back and try to challenge that person.”

Kamcord is working with 70 developers, and nearly all of those studios plan to continue using Kamcord. Rathnam expects that his company will record its 1 billionth video in the next few months.