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Pikachu is putting on a bowler hat and heading off to foggy ol’ London for autumn. No, really — Pikachu is wearing a hat in the artwork for the upcoming pop-up Pokémon Center store in London, and it’s adorable. Pokémon Centers are the official merchandise destinations for the pocket-monster brand. Only a few permanent stores exist in the world, though. But The Pokémon Company wants to give the people of the U.K. a chance to spend money celebrate the upcoming Pokémon games that take most of their inspiration from the region.

The Pokémon Center (or Pokémon Centre, I guess) opens October 18 in the Westfield Shepherd’s Bush shopping mall, which sounds like a very British place. The pop-up store will continue operations through normal store hours until November 15.

Above: Pikachu should probably be y’all’s prime minister.

Image Credit: The Pokémon Company

After November 15, Pikachu will have his visa revoked and he will be deported in compliance with Brexit, probably. I don’t know for sure, but that sounds right.

But what can I buy at London’s Pokémon Center?

The Pokémon Company hasn’t listed any specific items that it’s planning to sell at this pop-up Pokémon Center yet, but it did confirm it will have exclusive products. The company will likely focus its merchandise around Pokémon Sword and Shield, which launches November 15.


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Sword and Shield takes place in what is clearly a fictionalized United Kingdom. This even includes a new sheep-style Pokémon named Wooloo who is a cute, round ball of fluff. And if I know one thing about the people of the U.K., they love sheep.

So expect a lot of plushies, apparel, and more, and be sure to pick me up a bowler-hat Pikachu when you go.

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