Interested in learning what's next for the gaming industry? Join gaming executives to discuss emerging parts of the industry this October at GamesBeat Summit Next. Register today.

Marvel’s Spider-Man sold 3.3. million copies copies in its first three days, according to USA Today. The open-world superhero game came out on September 7 as a PlayStation 4 exclusive.

This topples God of War, another PS4 exclusive, to claim the record for best three day debut a Sony first-party game. That action game came out earlier this year, on April 20.

Sony has invested heavily in triple-A exclusives, and it’s paying off. These games are selling like crazy, which in turn helps sell PlayStation 4 consoles. It’s a different strategy from Microsoft, which doesn’t have as many high-profile exclusives for its Xbox One. Microsoft instead touts is platform’s performance, features, and third-party games. Xbox One does have exclusives, notably the Forza and Halo franchises.

All three of the current consoles — PS4, Xbox One, and Switch — are doing well. In the U.S. last month, they practically tied in terms of dollar sales. But for September, Spider-Man’s strong performance could give the PS4 a healthy lead. Its impact should carry over into the lucrative holiday season.

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Learn more about membership.