Interested in learning what's next for the gaming industry? Join gaming executives to discuss emerging parts of the industry this October at GamesBeat Summit Next. Register today.

Microsoft debuted its Halo 5: Guardians television commercial debuted tonight on NBC Sunday Night Football today. It’s a bleak snippet, as it shows the reaction as the authorities announce that Master Chief, the hero of the Halo series, died in the line of duty.

Halo 5: Guardians launches worldwide on October 27 on the Xbox One video game console. Halo 5 represents Microsoft’s biggest hope in gaining market share in the console war with Sony’s PlayStation 4. The Halo franchise has sold more than 65 million units and generated $4.6 billion at retail.

In the commercial, a broadcaster announces to the world that the chief, or Spartan John-117, died on October 27, 2650, in the line of duty. The complete account isn’t yet available.

“We must end this, not be ended by it,” the announcer says.


GamesBeat Summit Next 2022

Join gaming leaders live this October 25-26 in San Francisco to examine the next big opportunities within the gaming industry.

Register Here

Talk about a downer of a teaser and a spoiler. But I’m sure there’s a lot more to this story.

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.