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Cross-promotion platform Applifier Ltd. today announced the official launch of Everyplay GameAds, an in-game video advertising network for mobile developers that’s already earned one lucky publisher over $1 million in 45 days during beta testing.

Proper player targeting is essential in mobile video advertising, but it’s missing from many market competitors, according to Applifier. GameAds uses proprietary algorithms to seek highly engaged mobile gamers. It then shows in-game ads that are either opt-in (watch a video, get a virtual item) or interstitial (a full-page ad that appears before the real content). The result, Applifier says, are ads that are more relevant to players, which leads to higher response rates.

“We focus solely on promoting mobile games within other games, so we see higher CPIs and fill rates than, for example, ad networks focusing on brand campaigns do,” said Jussi Laakkonen, the founder and CEO of Applifier. “Throughout the beta, Everyplay GameAds outperformed other ad providers and we saw games with multimillion daily active users switch to use us. We’re now opening GameAds to the thousands of game developers needing better results from in-game ads.”

Applifier declined to mention who won the money, citing a privacy policy.

Everyplay GameAds has grown rapidly during its beta phase, Applifier says, helping popular mobile games like Ruzzle, Hill Climb Racing, 4 Pics 1 Word, and Song Pop generate revenue without increasing player churn rate. Mobile developers interested in the network can get more information at https://developers.everyplay.com.

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