Mt. Dew and PepsiCo Labs are hosting a virtual watch party for the Call of Duty League (CDL) Major IV. The soda company is partnering with NYXL (New York Excelsior), owners and operators of the New York Excelsior and New York Subliners e-sports teams, for the event. The New York Subliners, NYXL’s Call of Duty team, will be participating in the tournament. Virtual space will be open from July 14 to July 17 in Decentraland, a decentralized virtual reality platform.

“The Decentraland event is about our commitment to connecting with DEW Nation in new and creative ways,” said Pat O’Toole, chief marketing officer for Mt. Dew, in a press release. “We wanted our initial metaverse experience to be something innovative, but more importantly, it needed to be true to the spirit of Mt. Dew — we did not want to innovate just for the sake of innovating. This event works because Mt. Dew fans tell us they are always looking for opportunities to engage with the brand, and Web3 opens up completely new ways to do that. We think fans will like what they see, and there is more to come.”

After the tournament, fans can hang out and experience immersive events designed for the metaverse. Attendees can get virtual swag, play mini-games and sign up to win a trip for two to the CDL Championship. If you’d like to “do it country cool” in the virtual world, check out the Decentraland events page over here.

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.