Connect with top gaming leaders in Los Angeles at GamesBeat Summit 2023 this May 22-23. Register here.
The NBA 2K franchise continues to set new records for Take-Two Interactive. The publisher announced that the latest version of 2K Games’s basketball sim, last year’s NBA 2K19, is now at over 9 million copies sold.
Despite its success — along with ongoing sales of Red Dead Redemption 2, and player spending in Red Dead Online and Grand Theft Auto Online — Take-Two missed analysts’ expectations for its fourth-fiscal quarter earnings (ending March 31, 2019). But 9 million isn’t too shabby, as it means that NBA 2K19 is responsible for roughly 10% of the franchise’s total sales of 90 million. And that’s less than a year after its September 2018 launch.
As in past entries, NBA 2K19 has a big set of single-player and online modes. It also has a variety of microtranscation bundles that players can purchase, such as using real money to get more cash in the game (known as Virtual Currency). Recurrent spending (which Take-Two defines as in-game money, downloadable content, and other extra purchases) grew 20% overall for the publisher.
The NBA 2K series has been the most dominant basketball game on consoles and PC for a while now. Its only real competitor, publisher EA’s NBA Live games, have failed to keep up.
GamesBeat Summit 2023
Join the GamesBeat community for our virtual day and on-demand content! You’ll hear from the brightest minds within the gaming industry to share their updates on the latest developments.
In January, the NBA and Take-Two extended their partnership, with the publisher promising to pay the pro basketball league $1.1 billion over the next seven years.
GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.