Connect with top gaming leaders in Los Angeles at GamesBeat Summit 2023 this May 22-23. Register here.
If you’ve always wanted to go to the Electronic Entertainment Expo trade show, you could maybe go this year if you were making money for Nintendo.
The publisher has started emailing people in its “Nintendo Creators Program,” its YouTube partners initiative in which it splits money with people making videos of Nintendo games, to ask them if they want a three-day badge to attend E3 in Los Angeles next week. The emails started going out late last week and over the weekend. Nintendo is not covering travel or accommodations, so those who are thinking about taking the publisher up on the offer should probably get on Kayak immediately.
This is the latest move Nintendo has made to change the way it presents information at the industry’s biggest event for game announcements. Last year, the company dropped its stage show in favor of an online-only “digital event.” It used video sites like Twitch and YouTube to make announcements, and then the company continued broadcasting fnrom the E3 show floor throughout the week. The company was able to directly reach thousands of gamers, and this year Microsoft is even planning to do similar live shows from its booth.
Check out the full email below:
GamesBeat Summit 2023
Join the GamesBeat community in Los Angeles this May 22-23. You’ll hear from the brightest minds within the gaming industry to share their updates on the latest developments.
But inviting YouTube partners isn’t a guaranteed win for Nintendo. The company is not — at least according to the email — enforcing any coverage restrictions on people who accept badges. That means these folk could potentially come in and spend their entire time covering Sony games, for example. Additionally, the Nintendo Creators Program has already turned off a number of established video creators on YouTube. Top personalities like PewDiePie have said they won’t partake in Nintendo’s program because the company has no claim to the revenue made through YouTube.
GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.