Interested in learning what's next for the gaming industry? Join gaming executives to discuss emerging parts of the industry this October at GamesBeat Summit Next. Register today.

The U.S. will soon get to experience Nintendo’s first mobile effort.

The Japanese game company announced today that Miitomo will launch in the U.S. on Thursday for iOS and Android. It came out in Japan earlier in the month, where it reached 1 million downloads after three days. Miitomo represents Nintendo’s first attempt at breaking into a mobile market worth $34.8 billion in 2015, according to market research firm Newzoo.

Miitomo is a social game that has players create an avatar that interacts with others by asking simple questions (like “What are you thinking about right now?”). You can use real money to buy more clothes and accessories for your avatar.

Nintendo’s new rewards program, My Nintendo, will also launch in the U.S. on March 31.


GamesBeat Summit Next 2022

Join gaming leaders live this October 25-26 in San Francisco to examine the next big opportunities within the gaming industry.

Register Here

We’ve had a chance to spend time with the Japanese version of Miitomo. You can check out our impressions here.

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.