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Outfit7 scored a huge hit with its interactive character Talking Tom and Friends, getting more than 4.5 billion downloads across a variety of mobile devices. Famous for distorting voices, Tom is one of the best-known mobile game characters around the globe, and his game has more than 250 million monthly active users.

And now the company is aiming another big opportunity with a new endless runner game, Talking Tom Gold Run. The Temple Run-like game lets fans play with the entire Talking Tom and Friends gang in a single game. The title is on both iOS and Google Play, as well as Windows and Amazon. We’ll see if it has any chance of pulling users away from Pokemon Go.

Founded in 2009 by entrepreneurs on a mission to bring fun and entertainment to all, Outfit7 has grown from an instant app success into a fully-fledged media franchise. Their highly successful portfolio includes free mobile apps and games, an animated series and web shorts, a global licensing and merchandising program, and 5.7 billion views on YouTube.

With the new game, Outfit7 wants to immerse players in a way that goes above and beyond the routine of a runner mechanic game by giving players a reason to run. It has fancy graphics, pretty worlds, boosters, and incentives for players to keep running through the story.

“Through the limited release test, we saw how receptive gamers were to the unique combination of a runner and builder style of gameplay,” said Samo Login, founder and CEO of Outfit7, in statement. “With so many different elements used within this game, several player emotions are evoked, including courage, independence, self-realization, and motivation.”

Talking Tom Gold Run begins with a robbery, causing the player to run as fast as possible to retrieve the fallen gold bars, dodge obstacles, and collect rewards. Each component of the game allows players to ‘Go for the Gold’ as they help Talking Tom and Friends build their dream homes. The game currently has seven worlds to unlock, including the city, woods, beach, and more. As the completion of each character’s house progresses, new building upgrades, characters, and running segments become available.

“Talking Tom Gold Run draws the user in with an interactive storyline, top-notch graphics, and iconic characters that users have come to know and love,” said Login. “We guarantee the gamer will never get bored with so many unique worlds and segments to unlock.”

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