We're thrilled to announce the return of GamesBeat Next, hosted in San Francisco this October, where we will explore the theme of "Playing the Edge." Apply to speak here and learn more about sponsorship opportunities here. At the event, we will also announce 25 top game startups as the 2024 Game Changers. Apply or nominate today!
Playnomics specializes in predictive marketing for web and mobile apps, and it just unveiled its newest tool for marketers looking to find the best revenue streams.
The Acquisition Value Predictor (AVP) predicts the lifetime of new costumers — vital information for game developers on the web. During the beta for the new tool, Playnomics discovered that the top 5 percent of app users predicted as the most valuable by the AVP accounted for more than 75 percent of all revenue in a 45-day period.
“Accurately forecasting in-app user behavior is the most valuable insight a marketer can have at their disposal,” said Chethan Ramachandran, chief executive officer of Playnomics, in a press release sent to GamesBeat. “Our AVP tool predicts the lifetime value of installs with over 75 percent accuracy by marketing channel, either paid, referral or organic sources. It’s a huge leap forward in optimizing campaign spend and attribution for user acquisition managers.”
Playnomics has analyzed user behavior over 200 million profiles since its founding in 2009.
GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.
