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Pokémon Go was the fastest mobile game to hit $600 million in revenues, according to market researcher App Annie.
Even if its growth is slowing down, the game where you collect cute Pokémon creatures is the most successful mobile game in history. In its third-quarter market index, App Annie found that Niantic Labs generated more than $600 million in revenue from July through the end of September. And that set the record in terms of the time it took for a mobile game to reach that amount.
Pokémon Go hit the threshold in 90 days. By comparison, it took Candy Crush Saga more than 200 days to hit $600 million. Puzzle & Dragons took more than 400 days, and Clash of Clans took more than 500 days.
Meanwhile, App Annie also said that the total time spent in Pokémon Go was almost as much as the next 19 games combined. Pokémon Go accounted for 45 percent of the time spent in Android games in the third quarter, compared to 55 percent for the next 19 games.
App Annie said that the most impressive feat was Pokémon Go’s ability to single-handedly convert a massive amount of a player’s non-mobile time to mobile time. Pokémon Go wasn’t significantly borrowing time from other games or apps, for that matter. Rather, its innovative augmented reality gameplay and iconic brand were compelling enough to convince players to spend more time overall on their mobile devices. While its popularity declined in its third month, Pokémon Go still commands a gargantuan amount of time spent in-app relative to its peers.
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