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Pokémon Go? How about Pokémon Go Away, Cavities! The Pokémon Company today announced and released Pokémon Smile, a mobile game that will help kids brush their teeth.

Brushing helps kids catch Pokémon in the free-to-play app. If that isn’t a good enough incentive to develop good dental habits, I don’t know what is.

The Pokémon Company positions the game as a way to make what can be a stressful time for parents into a fun one. Although I have a feeling that plenty of adults will try the app, too.

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