Interested in learning what's next for the gaming industry? Join gaming executives to discuss emerging parts of the industry this October at GamesBeat Summit Next. Register today.


Rovio’s crowing about its Angry Birds spinoff series.

Finnish mobile game publisher said today that its Angry Birds: Stella franchise has been downloaded more than 30 million times and that its Angry Birds: Stella Pop! has seen 5 million downloads in its first four weeks. It also appears to be a hit with young women. This a piece of good news for a company whose success has trailed off during the rise of Candy Crush Saga, Clash of Clans, and Game of War in a mobile gaming market that could hit $30 billion this year, according to market research firm NewZoo.

Rovio is also launching its Lily Lagoon update for the Angry Birds: Stella Pop game, adding 20 new levels of gameplay.

More interestingly, Angry Birds: Stella Pop is gathering a very loyal following among female millennials. This is in-line with a report from the Entertainment Software Association (the game industry’s professional and lobbying group) last week that found women 18 years or older make up a greater portion of gamers than boys 18 or younger.

Event

GamesBeat Summit Next 2022

Join gaming leaders live this October 25-26 in San Francisco to examine the next big opportunities within the gaming industry.

Register Here

“Like all Angry Birds games, Angry Birds: Stella Pop appeals to a wide demographic of gamers, but we are delighted to see it has a strong following of female millennials globally and is resonating especially in the U.S.,” said Heini Kaihu, the head of studio at Rovio entertainment, said in a statement.

“Gaming industry studies are revealing trends that defeat the long-held presumption that mobile games are primarily a male pastime. We’ve always known this is not quite true at Rovio, where we have a very inclusive culture and many female developers. We will continue to champion female characters in our games.”

Angry Birds: Stella debuted seven months ago with a slingshot game. The adventures of Stella and her five pals have also been viewed over 160 million times on Toons.tv and YouTube combined.

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.