Connect with top gaming leaders in Los Angeles at GamesBeat Summit 2023 this May 22-23. Register here.

Everyone is talking about Animal Crossing these days, but it’s important to note which Animal Crossing they’re talking about. New Horizons has become a massive hit for Switch since its release on March 20. Meanwhile, I’ll forgive you for forgetting that a mobile take on the franchise came out just a few years ago. But thanks to New Horizons, it just had its best month ever, according to market analyst Sensor Tower.

Animal Crossing: Pocket Camp released for Android and iOS in 2017. It was Nintendo’s third major mobile game, following Super Mario Run and Fire Emblem: Fates. While Fates has proved to be a hit, Pocket Camp didn’t make as much of an impact.

New Horizons, however, is such a giant hit that it is having a residual effect on the mobile game. “In the seven days after the Switch title was released, Animal Crossing: Pocket Camp downloads increased about 229% week-over-week to 1.9 million, while player spending rose 106% to $1.7 million,” Sensor Tower notes. You can peek at the graph below to see just how drastic the spike looks.

Above: Animal Crossing: Pocket Camp download.

Image Credit: Sensor Tower

The free-to-play Pocket Camp is performing best in its home country of Japan, which accounts for a whopping 74% of its revenue. The U.S. is next at 19%.


GamesBeat Summit 2023

Join the GamesBeat community in Los Angeles this May 22-23. You’ll hear from the brightest minds within the gaming industry to share their updates on the latest developments.

Register Here

This shows why Nintendo wanted to get into mobile gaming in the first place. Diversifying its franchises means that cross-pollination like this is possible. And now Nintendo is getting ready to expand its brands outside of gaming, with projects like the upcoming Super Mario animated film and the Universal Super Nintendo World theme park lands.

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.