U.S. iPhone users spent an average of about $53.80 on mobile games in 2019, according to a new report from Sensor Tower. That is up 22% from 2018.

The average for all app spending reached $100 in 2019. Games makes up the largest segment of that, representing 54%. The growth for game spending was about the same as it was from 2017 to 2018, which also saw a 22% increase. Growth has been steady for awhile, with average spending in 2015 sitting at $23 in 2015.

Free-to-play games earn the vast majority of that spending at 99%. Candy Crush Saga is tops among free games, while Minecraft makes the most among the premium titles.

While gaming is healthy, the Photo & Video category (which includes things like YouTube and the photo editor PicsArt) actually eclipsed it in terms of growth. The average iPhone user in the U.S. spends less on these apps than games, about $6.30 each, in 2019. But this represents a massive 75% increase from 2018.


GamesBeat Next 2023

Join the GamesBeat community in San Francisco this October 24-25. You’ll hear from the brightest minds within the gaming industry on latest developments and their take on the future of gaming.

Learn More

Above: App spending by category.

Image Credit: Sensor Tower

This data does not include money spent on rideshare apps like Uber or commerce apps like Amazon. It only represents purchases handled through the the App Store.

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.