Interested in learning what's next for the gaming industry? Join gaming executives to discuss emerging parts of the industry this October at GamesBeat Summit Next. Register today.

SuperData is launching SuperData XR Dimensions today, a new platform that will gather intelligence on the virtual reality, augmented reality, and mixed reality market.

XR stands for extended reality, a term that encompasses AR, VR, and mixed reality. SuperData is a game research firm that Nielsen owns.

SuperData XR Dimensions expects revenues from VR hardware to reach $2.1 billion by then of 2019. That is up 31% from 2018, thanks in large part to the wireless headset the Oculus Quest.

Those who subscribe SuperData XR Dimensions will have access via the platform’s dashboard to data including VR adoption numbers, monthly active users for mobile AR, and spending on location-based VR.


MetaBeat 2022

MetaBeat will bring together thought leaders to give guidance on how metaverse technology will transform the way all industries communicate and do business on October 4 in San Francisco, CA.

Register Here

“With XR on track to be an $8.5 billion industry next year, businesses need an effective way to measure and analyze the market,” said Stephanie Llamas, head of XR at SuperData, in a press release sent to GamesBeat. “With SuperDataXR Dashboard, we’re powering the entire gaming ecosystem to help them better understand which applications and use cases are driving growth, revenues by region and purchasing behavior by segment to determine how best to maintain market share or break into the XR market.”


GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Learn more about membership.