Connect with top gaming leaders in Los Angeles at GamesBeat Summit 2023 this May 22-23. Register here.

T-Mobile wants to catch all you Pokémon trainers.

The cell-service carrier announced it is providing free unlimited data for Pokémon Go for the next 12 months to its customers. The app is a location-based game that uses your GPS to put pocket monsters in the real world. It is also connected to the network to download map and creature data from developer Niantic’s servers, but now that data is free on T-Mobile.

On top of that, it is giving its customers a free ride with Lyft up $15 to get to a PokéStop or Gym and a free Frosty drink from the fast-food restaurant Wendy’s The company is also dropping the price on certain accessories — like portable power banks — by 50 percent. Pokémon Go is one of the biggest games in the world right now, and brands like T-Mobile are trying to capitalize on that popularity.

To partake in these rewards, T-Mobile customers can download the T-Mobile Tuesdays app on iOS and Android. If you’re not a member of Magenta, you’ll just have to stick with something like My Data Manager.


GamesBeat Summit 2023

Join the GamesBeat community in Los Angeles this May 22-23. You’ll hear from the brightest minds within the gaming industry to share their updates on the latest developments.

Register Here

This is part of the T-Mobile Tuesday promotion that the company does in conjunction with its “Uncarrier” initiative. The company’s chief executive officer, John Legere, has spent the last few years trying to undercut the competition with headline-grabbing changes and crowd-pleasing offerings. This latest move is specifically for Pokémon fans, which seemingly includes everyone on the planet right now.

“This is what T-Mobile Tuesday is all about — thanking customers with hot, new, totally free gifts every week, and right now, nothing is hotter than Pokémon Go!” Legere said in a statement. “With the carriers’ shared data schemes, players could easily burn up the family’s data bucket — and then, hello, overages! At T-Mobile, we’re unleashing Pokémon Go so our customers can play free for a year. It’s gonna be a fantastic T-Mobile Tuesday.”

Now, if you’ll excuse me, I need to go catch a Glalie while spooning in bites of this Frosty.

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.