Going global can launch your game into the big leagues, but it can be a gamble. The biggest obstacle: Providing a seamless, dependable online experience for players across the world — without going broke. To learn how to launch big and do it flawlessly, join our latest VB Live event!
Mobile games have been a global business from the moment the first one was uploaded into an app store.
Of course, you know there’s a catch.
A global launch is great for your bottom line — except for when you’re overrun with the complexity of the task and the huge number of challenges involved. You run up against language barriers, knock into cultural differences, and navigate legal and tax mazes.
And you have to navigate it all while simultaneously ensuring your multiplayer game is performing flawlessly, even with the uptick in users and increased load on your servers.
There are 1.7 billion unique devices in the world, with Samsung leading the pack, though in China, strong local brands like Xiaomi have a major foothold. And those gamers want to try, buy, and play anytime and everywhere, including in-app purchases. Your competitiveness in the market relies on delivering fast, flawless user experiences optimized for every device, no matter where in the world they are.
Which can require a major investment. It takes a tremendous amount of technology and resources to launch a highly-available, globally-distributed server footprint.
But it doesn’t have to be. It just takes some strategy and insight to find options that won’t blow your budget before you even get to the marketing stage of your launch, or see you taking on more infrastructure than your game can support, or have you committing major investment in the cloud.
Join our latest VB Live event to learn how some companies are achieving global scale at a local level — without having to scale up their server footprint or launch a painful cloud migration.
We’ll talk careful planning, technological innovation, a deep understanding of the world market, and more.
Don’t miss out!
In this webinar you’ll learn:
- What game mechanics and protocol questions you need to ask when designing your global launch
- What risks to look out for in terms of network stability and reach in different parts of the world
- How to mitigate internet roadblocks from a centralized data center
- Nelson Rodriguez, Director, Games Industry Marketing, Akamai Technologies
- Vincent Low, Chief Media Strategist, Akamai Technologies
- Wendy Schuchart, Analyst, VentureBeat
This VB Live event is sponsored by Akamai Technologies.