Horizon: Zero Dawn is one of the PlayStation 4’s most interesting upcoming games, and that has led to Sony unleashing a monster upon the industry.

Inside the Los Angles Convention Center, which houses the Electronic Entertainment Expo trade show, Sony has a roving cosplayer dressed as a robo-dinosaur from its upcoming Horizon sci-fi hunting adventure. This mammoth costume is several meters long from its head to the tip of its tail, and it requires four people — in addition to the human being inside of the outfit — to help it navigate the crowded aisles of E3.

Check out the clip below to see how the cosplay forces the tradeshow’s halls to come to a halt so that people can get a look at the craftmanship and so that the tail doesn’t accidentally knock someone out.

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.