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Turner announced today that it will use it Faceit, a matchmaking and tournament organization tool, for its new Counter-Strike: Global Offensive esports competition, Eleague.

According to Faceit, its service has 4 million users logging in a total of over 12 million online game sessions each month. More than a billion people will know about the concept of esports before the end of 2016, according to industry intelligence firm Newzoo.

“We’re excited to partner with Turner and (talent agency) WME | IMG in this endeavor. We share the same vision for the esports ecosystem, and Eleague represents a first step in the evolution of the scene,” said Michele Attisani, co-founder and chief business officer of Faceit, in a press release sent to GamesBeat. “Combining these titans of the entertainment and broadcasting industries with Faceit’s esports expertise allows Eleague to provide the community an exceptional all-around experience, and we look forward to further collaboration towards the future development of the sport.”

“Faceit has extensive knowledge of the competitive gaming ecosystem and they share our passion for delivering the best fan experience imaginable,” said Christina Alejandre, general manager of Eleague, in the press release. “We’ll fully leverage their areas of expertise to deliver an authentic fan experience for fans to enjoy any way they chose to consume Eleague content.”

Eleague will broadcast Counter-Strike matches on TBS and Twitch starting today, May 24. The first season ends with the Eleague Global Championship on Saturday, July 30, in Atlanta.

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