Connect with top gaming leaders in Los Angeles at GamesBeat Summit 2023 this May 22-23. Register here.
China is becoming the most important market on mobile, and Ubisoft wants to tap into this $7.1 billion money bin.
The French publisher announced today its Chinese partner, Ourpalm, will work on a pair of games for mobile players in the world’s largest gaming market: Hungry Shark World and an unannounced Assassin’s Creed. Ubisoft Montreal is also working on the Assassin’s Creed game.
Hungry Shark World, out worldwide for iOS on May 5, is the follow-up to Hungry Shark Evolution, which debuted in 2015. The publisher says it has seen more than 51 million unique players. Chinese mobile players prefer Android, and to get your game in front of them, you have to find partners — hence the relationship with Ourpalm.
“Hungry Shark mania is on in China, and we are really confident with the launch of this new episode, which is even bigger, hungrier, and sharkier,” said Aurélien Palasse, Ubisoft’s head of publishing for Greater China.
GamesBeat Summit 2023
Join the GamesBeat community in Los Angeles this May 22-23. You’ll hear from the brightest minds within the gaming industry to share their updates on the latest developments.
The Assassin’s Creed game is a massively multiplayer online role-playing game, and Ourpalm’s Beijing studio is working on it.
“We’ve got our most experienced team working on the new Assassin’s Creed title and have high expectations for it. We can’t wait to show the Assassin’s Creed community in China what the game is about,” said Zhang Pei, VP of operations, Ourpalm.
GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.