Ubisoft extends partnership with Anzu for in-game ads

Ubisoft and Anzu announced today they are extending their partnership. The two companies say they have found success with their ads in games like Trackmania and Growtopia.

Anzu designed its in-game ads to appear more organic to users. In Trackmania, for example, they appear as billboards around the titular tracks. Anzu partnered with brands like Samsung, Microsoft, and Vodafone on these ads.

Itamar Benedy, CEO of Anzu, said in a statement, “We’ve been on an incredible journey with Ubisoft. They were one of the first big studios to work with us on our PC offering after identifying an opportunity to offer Trackmania fans a popular title, with in-game ads that not only compliment the gameplay but make it more realistic. We’re thrilled about extending our partnership, and we look forward to bringing our blended in-game ads to more of Ubisoft’s premium titles.”