Interested in learning what's next for the gaming industry? Join gaming executives to discuss emerging parts of the industry this October at GamesBeat Summit Next. Register today.

While much of the virtual reality hype this week is going to Sony, Oculus isn’t backing down.

Facebook’s virtual reality subsidiary is holding its annual Oculus Connect developer conference this week, and that’s kicking off with a major keynote today. You can expect many of the company’s biggest brains to take the stage to talk about the future of the Rift headset, the upcoming launch of the Touch controllers, and more. The keynote will begin at 10 a.m. Pacific time (1 p.m. Eastern), and you can watch it right here:

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Learn more about membership.