Missed the GamesBeat Summit excitement? Don't worry! Tune in now to catch all of the live and virtual sessions here.
WWE SuperCard is running wild.
OK, maybe not wild, but the free-to-play digital card game is off to a nice start. SuperCard has surpassed 1.5 million downloads in its first week of release on the highly lucrative mobile market — a sector valued at an estimated $20 billion in 2014. It’s available for iOS and Android devices.
“In less than one week, WWE SuperCard broke 2K’s [existing download] records and became one of the company’s most popular free-to-play games to date,” said Chris Snyder, the vice president of marketing at 2K. “WWE SuperCard is a fun, engaging and addictive game for mobile game enthusiasts, WWE fans, and card collectors alike, bringing the larger-than-life action of WWE straight to their mobile devices to engage with at home or on-the-go.”
Of course, downloading SuperCard doesn’t cost you a penny, since it’s a free-to-play game. However, a large player base means companies have a larger pool of people that can potentially purchase microtransactions inside the game, which can lead to a healthy revenue stream.
However, despite the nice start, SuperCard still has ground to cover before it’s a mainstream success. It’s currently the 148th top free-to-play iPhone game on the iTunes App Store, so it still has a way to go before it’s a Clash of Clans (No. 12) or Kim Kardashian: Hollywood (No. 13) kind of success.
Still, according to 2K, SuperCard is already WWE’s most successful casual game, so this is some nice news for the professional wrestling company.
GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.