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Consumers have dozens ways to watch on-demand movies and television. Today, Microsoft is announcing a partnership that it believes might give Xbox Video a slight edge.

Microsoft plans to implement the Jinni movie-discovery tool into Xbox Video and the Xbox search engine. According to its creators, Jinni is a “taste-and-mood-based” recommendation solution that can help consumers find more content that they will like. The software looks at the mood, style, plot, and setting of a film and builds profile that it can match against other movies and player taste. That process is known as the Entertainment Genome.

“Creating the most amazing entertainment experience means always putting the customer experience first,” Xbox general manager Dave Alles said in a statement. “Our goal is to make it effortless to get you to entertainment you’ll truly love. Pairing Jinni’s Entertainment Genome with other key advances such as conversational understanding, makes finding something to watch on Xbox as fun as watching it.”

The Xbox One comes bundled with the Kinect 3D camera that features a built-in microphone. This should enable movie fans to utilize Jenni’s recommendation and search options by voice command.

“The inspiration for Jinni has always been putting the user at the center of the entertainment experience, by making finding great content intuitive and fun,” Jinni chief executive officer Yosi Glick said. “We are happy to be a part of the legendary Xbox entertainment experience.”

We’ve reached out to Microsoft to ask when it will update the Xbox 360 to work with Jinni.

The Xbox One launches Nov. 22 for $500.

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