We're thrilled to announce the return of GamesBeat Next, hosted in San Francisco this October, where we will explore the theme of "Playing the Edge." Apply to speak here and learn more about sponsorship opportunities here. At the event, we will also announce 25 top game startups as the 2024 Game Changers. Apply or nominate today!
The FarmVille kingdom just got a little smaller.
As part of its fourth-quarter earnings release today, Zynga announced today that it has closed its Chinese studio, terminating 71 employees in the process. The branch, located in Beijing, was making games specifically for that market along with adapting hits like FarmVille. However, Zynga said that its releases weren’t performing well enough in the $25 billion mobile gaming industry to keep it open. Zynga China started in 2010 after the mobile publisher acquired Chinese gaming startup XPD Media.
Zynga has had to deal with more popular and home-grown mobile publishers in China like FunPlus, which created the FarmVille-like Family Farm. FunPlus has expanded its operation world-wide, including offices in San Francisco and Vancouver.
This isn’t the first foreign studio Zynga closed. It shuttered its Japan division in 2013 as a cost-saving measure.
GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.