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Zynga has launched its latest mobile game Mountain Goat Mountain on iOS and Google Play.

It’s the latest attempt by Zynga to crack into mobile gaming — which is expected to be a $30 billion market worldwide this year, according to market researcher Newzoo — with an original title.

In the game, you channel your inner mountain goat and climb. It is a fast-paced, infinite procedural arcade game, meaning that it goes on forever and algorithmically changes the scenery so you don’t see the same scenes over and over.

Developed by a small team in Zynga’s San Francisco office, Mountain Goat Mountain is a treacherous climb. You have to dodge boulders, traverse waterfalls, and deal with logs and crumbling rocks.

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As you ascend the mountain you collect coins, which can be used to access some of the more than 20 different goats and numerous mountain environments in the game, including Stealth Goat, where you scale the mountain with night-vision; Unicorn Goat, complete with rainbows and diamond boulders; DubStep Goat, who drops the bass with every jump; and Rain Goat, who slips and slides across rocks to make it to the top. It feels a bit like Flappy Bird, as you’re endlessly dying and trying again. You could also think of it as a 3D version of Escape Goat, although the only thing in common is that you play a goat.

 

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