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Zynga’s Small Giant Games studio has launched Puzzle Combat, a new mobile match-3 action-RPG from the maker of Empires & Puzzles.
Small Giant Games’ success with Empires & Puzzles has been huge, and it’s one reason that Zynga bought the Helsinki-based studio for $560 million (and more in subsequent contingent bonuses) in 2018. The acquisition was important, as it helped Zynga return to growth. And this led to other deals, such as the acquisitions of Gram Games, Rollic, and Peak Games.
Another way of looking at the importance of this next Small Giant game is to see what the previous one did. Zynga doesn’t break out the sales of that game, but Wedbush Securities analyst Michael Pachter estimates that Empires & Puzzles has generated $1 billion in revenues life-to-date, and probably $500 million in 2020. (Update: I believe the number is $400 million for 2020).
The new free-to-play game on iOS and Android as a zombie theme. You recruit heroes, build bases, and compete in player-versus-player battles through match-3 game mechanics.
“Puzzle Combat is set in a modern day environment with zombies, modern weaponry, and war machines that you can attack together as a clan,” said Bernard Kim, the president of publishing at Zynga, in an interview with GamesBeat. “It’s really a lot of fun with the puzzles, and it has a meta game that is really challenging to master. We’re very excited about it.”
Kim will be a speaker on a panel with Nick Tuosto of LionTree on mergers and acquisitions at our upcoming GamesBeat Summit 2021 event on April 28 and April 29.
In Puzzle Combat, players battle enemies from the Dread Army, gaining powerups by creating match combinations. Players recruit spies, medics, demolition experts, and more to fight on their side, each bringing special attacks to the fray.
Players will also design bases by constructing and upgrading buildings like foundries, workshops, training schools, and quarters.
To win, players can summon heroes from hundreds of individualized choices, each with their own abilities, and collect different weapons to upgrade and use in the field. As players progress, they can also join alliances to share best tactics and compete in challenging team events to promote their heroes, advance together, and form the ultimate fighting force.
The game has more than 200 heroes, each with special attacks. It will have raid seasons with rewards. The cooperative alliance game modes let players dismantle powerful war machines, attack rivals in team battles, and dominate in team events.
The launch is a surprise in that Zynga said the game was scheduled to debut this year, but it turned out that the it did particularly well in limited market testing, Kim said.
“We’re really excited about the performance of the game and we believe now is the right time to also scale marketing against the product,” Kim said.
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