Conventional wisdom advises that to monetize core mobile games, developers should stick with in-app purchases (IAPs). Core mobile games — which consist of everything from open-world titles to battle royale, fighting and shooter games to platform, racing, sports and more — are all about longer, more immersive game sessions.
“Figuring out which ad formats to use, and when to use them, is a key part of your monetization strategy.”
GamesBeat Summit: Google on whether game companies can embrace both profit and social impact
Explore how Google’s solutions can help you across the entire lifecycle – today and tomorrow.
