VB Lab is VentureBeat’s thought leadership consultancy where we help brands establish their authority and influence as a global thought leader through custom marketing solutions.
We listen to your marketing and business needs with curiosity and a journalistic eye to ideate and create new, custom out-of-the box solutions that exceed your company’s unique goals.
Our industry-leading thought leadership strategists, branded content, product, and customer success experts work with your team to create innovative go-to-market opportunities.
We help companies create category thought leadership by leveraging our reach and influence leading technology business decision makers who are ready to transact.
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VentureBeat has formed an innovation hub, VB Lab, that will serve as a branded content studio, as well as offering marketing opportunities to its partners. Read more
The term “thought leadership” was coined decades ago by Joel Kurtzman, former editor-in-chief of Strategy and Business magazine and Harvard Business Review and was defined as one who “possesses a distinctively original idea, a unique point of view, or an unprecedented insight into their industry.” Since then, it’s been proven that it’s not just a buzzword, but that it has real impact on influencing decisions. Read more
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